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Today’s consumer is always online, and more specifically, always on social media. They’re interacting with your company’s ads, your brand’s page, and your business’s employees. They’re also having conversations about you and your competitors (which could be good or bad). If you’re not fully engaged with what your customers are doing and saying on social media, you could be missing a significant amount of the customers looking to connect with you. 

In this session, you’ll hear from experts at the cross-section of social media and customer care to learn the most effective strategies to manage your customer community on social media, and to provide the best end-to-end customer experiences possible across every channel where your customers are ready to engage.