Results are in! Which restaurants dished up the best digital CX?
We hired a third-party firm to mystery shop 119 quick service and fast-casual restaurants to determine which brands are serving up digital experiences that NOW Customers crave.
Spoiler alert: The majority of restaurants in our study failed… And left customers hanging and hangry!
State of Digital CX in Quick Service Restaurants in 2022
Simplr’s State of Digital CX in Quick Service Restaurants in 2022 report found:
- Only 24% of restaurants dished up 5-star digital experiences across all stages of the phone-to-table experience
- 37% of customer service inquiries took more than 48 hours to resolve
- 42% of companies did not offer anything when a customer complained of an order error
Ready to sink your teeth into even more findings? Get our report to see a list of 29 winning QSRs and their common ingredients for digital CX success.