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Winning customers’ hearts, minds, and wallets in the era of NOW CX.

Experience is Everything

Now available for purchase! Grab your digital or physical copy of the book today. Experience is Everything explores how today's most successful CX leaders are delivering exceptional experiences through a revolutionary model called NOW CX.

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There's a revolution brewing in how customers want to engage with brands...

Welcome to the era of the NOW Customer who is always on (and always online) and expects rapid resolutions and engaged interactions from the brands they frequent.

The tough truth? Most businesses have been unable to keep up with NOW customers, resulting in lost revenue and market share.

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But it doesn’t have to be this way.

There are a handful of companies that are shedding light on what exceptional CX looks like in the era of the NOW customer. They are consistently empowering their organizations to eradicate neglect, turning consumers into buyers, and buyers into five-star fans.They are the leaders of the NOW CX movement

Authors Eng Tan and Daniel Rodriguez, executives at Simplr, have spoken with dozens of such leaders. Experience is Everything distills their insights into a blueprint for CX success. It is a must-read for any business leader looking to transform “customer-first” from a slogan into a reality.



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Eng Tan

Eng Tan is the CEO and founder of Simplr, where he leads strategic decision-making, product and program development, and business management.

Daniel Rodriguez

Daniel Rodriguez is the CMO at Simplr, where he leads a team that is redefining the way brands deliver customer service.