Today, because of the acceleration of online shopping trends, customers everywhere expect a NOW experience from the companies and brands they interact with. The emerging NOW customer is always on and they expect you to be always available with immediate responses, helpful answers, and engaging communications.
The NOW Customer is the consumer who is “always on” and always online. They expect rapid-fire responses, multi-channel engagement, and, above all, authenticity from the brands they shop. World-class companies like Amazon, Netflix, and Spotify are setting the tone for every other customer experience your customer is having.